✦ Open to Opportunities · Dubai, UAE

Nadira CP

Digital Marketing Executive · Paid Media · Content Strategy · SEO

Results-driven marketer with hands-on experience across Google Ads, Meta, TikTok & YouTube. MBA-qualified professional who turns data into campaigns that convert — with an eye for creative and an instinct for ROI.

Career Snapshot

Current Role Digital Marketer

Platforms 4 ad channels

Brands Managed 5+

Education MBA · HR & Marketing

Languages 4 languages

Location Dubai 🇦🇪

Expertise

Skills & Tools

Social Media Marketing 92%

Paid Advertising (Google, Meta, TikTok) 88%

Content Creation & Strategy 90%

SEO & SEM 80%

Google Analytics & Campaign Reporting 85%

Email Marketing & Lead Generation 78%

Tools & technologies I use to plan, execute, and optimise digital campaigns:

Google Ads Meta Ads Manager TikTok Ads YouTube Ads Google Analytics Canva WordPress Google My Business MS Excel MS PowerPoint Content Calendars Keyword Research Audience Targeting Brand Strategy Competitor Analysis Performance Tracking Bid Optimisation Market Research

Career Path

Work Experience

Paid Media Specialist

Homesgetaway · Dubai, UAE

2026 – Present

Plan, launch, and optimise paid advertising campaigns across Google Ads, Meta Ads Manager (Facebook & Instagram), TikTok, and YouTube.
Conduct keyword research, audience targeting, and campaign structuring to improve ad performance.
Monitor daily campaign performance and assist with bid optimisation, creative updates, and audience adjustments.
Create marketing assets for property listings, digital campaigns, and promotional materials.
Analyse impressions, clicks, conversions, and engagement data to support marketing decisions.
Support full-funnel campaigns focused on generating direct bookings, leads, and customer acquisition.

Digital Marketing Intern

Epic Venture · UAE

2025

Created and managed website and social media content for Growlearn, Capella, and Abdul Aziz Restaurant.
Developed and executed content marketing strategies tailored to each brand's target audience.
Conducted competitor and brand analyses to identify content gaps and growth opportunities.
Created and maintained content calendars for consistent publishing across digital channels.
Set up and optimised Google My Business (GMB) profiles to enhance local search visibility.
Assisted in tracking and reporting digital campaign performance using Google Analytics.

HR Admin Officer

Shamily Business Corporate Services · Dubai, UAE

Apr 2024 – Apr 2025

Coordinated daily operations, optimising workflow, maintaining supplies and professional work environment.
Streamlined documentation processes by organising and maintaining digital and physical employee records.
Supported recruitment, onboarding, and employee relations initiatives.
Collaborated with finance to reconcile transactions and ensure timely financial reporting.
Delivered responsive customer support, resolving inquiries while strengthening client relationships.

HR Associate

Lulu Financial Holdings · Abu Dhabi, UAE

Feb 2023 – Nov 2023

Assisted documentation processes for new projects, ensuring compliance and timely information flow.
Maintained strict confidentiality of employee records while managing sensitive HR information.
Supported employee engagement initiatives and updated HR technology systems.
Collaborated with HR team on performance management, capability development, and engagement.
Coordinated recruitment activities, aligning with company hiring policies.

Highlights

Notable Campaigns

🏡

Property Booking Campaigns — Homesgetaway

Full-funnel paid campaigns across Google, Meta, TikTok & YouTube driving direct bookings, lead gen, and customer acquisition for a Dubai short-stay property brand.

Google Ads Meta Ads TikTok YouTube

📚

Multi-Brand Content Strategy — Epic Venture

Developed tailored content marketing strategies for Growlearn (EdTech), Capella, and Abdul Aziz Restaurant — including content calendars, SEO, and GMB optimisation.

Content Strategy SEO GMB Social Media

🗺️

Local Search Visibility — GMB Optimisation

Set up, verified, and optimised Google My Business profiles across multiple UAE brands, improving local search rankings and brand discoverability.

Google My Business Local SEO Brand Visibility

📊

Campaign Analytics & Performance Reporting

Built tracking frameworks to monitor impressions, clicks, conversions, and engagement — enabling data-driven decisions for ongoing bid and creative optimisation.

Google Analytics Performance Tracking Data Analysis Reporting

Qualifications

Education & Certifications

🏅

2025

GCC Growth Digital Marketing Certification

Skillmount Academy

🎓

2022

Master of Business Administration (MBA)

Kannur University

📖

2020

Bachelor of Economics

Kannur University

Communication

Languages

Fluent across four languages — an asset in the multicultural UAE market.

🇬🇧 English

🇦🇪 Arabic

🇮🇳 Hindi

🌿 Malayalam

Leadership

Extracurricular Achievements

🏆

State-Level Best Manager — Grand Finale

GIIMS State-Level Best Manager Contest — showcased leadership and strategic thinking

🌟

Super Personality Contest

Junior Chamber International Zone XIX & Career Guidance Cell

📋

Field Research — Kerala Assembly Pre-Poll Survey 2021

AXON Market Research — hands-on research methodology and data collection